CORE COMPETENCY #2
We know our primary and supporting customers. We segment our customers to more effectively meet their unique needs. We listen to our customers. We are zealots for researching and understanding our markets.
RESOURCES IN THE CUSTOMER BUCKET:
WORKSHEET #2.1: "Local Church Simplified Segmenting Chart - Who is God calling you to reach and serve?" (Figure 2.1 from Chapter 2) Download.
SURVEY YOUR CUSTOMERS. For practice (and fun), create an internal online survey for your team. You'll be surprised how easy it is to listen to your customers. "Feedback is the breakfast of champions!" Visit Survey Monkey.
DELEGATE YOUR READING! Ask team members to select a book from this bucket and share a book review at your next staff meeting. See the Book Bucket for more ideas on why "Leaders Are Readers." For a complete list of books from this bucket, visit the Book Bucket and download List #1 with books reviewed through Dec. 31 of last year.